What Is A Good Reach On TikTok?

On TikTok, reach can be thought of as the number of unique users who view your content. For a platform like TikTok, which boasts a highly engaged and vast user base, especially among Gen Z and Millennials, a "good" reach often implies thousands to millions of users, depending on several factors. However, metrics for "good" reach aren't one-size-fits-all and should be contextualized based on your account size, niche, and engagement rates.

Here are some benchmarks and considerations for gauging good reach on TikTok:

Micro-Influencers For Smaller Accounts (1,000–10,000 followers):

A good reach could be a few thousand views per video. Having a reach that is close to or surpasses the number of followers is ideal.

For Medium-Sized Accounts (10,000–100,000 followers):

A good reach might span from 10,000 views to several hundred thousand views per video.

Established Influencers and Brands For Larger Accounts (100,000+ followers):

A good reach might include hundreds of thousands to millions of views per video. Engagement Matters A video with high engagement (likes, comments, shares) can be seen as having better reach since TikTok’s algorithm favors content that resonates with users.

Virality is Exceptional

Sometimes, a piece of content goes viral. In these cases, reach can exponentially exceed typical expectations, but this isn't standard for consistent performance.

Consistency is Key

Over time, consistently high reach on multiple videos is a better indicator of good performance than exceptional reach on a single video.

Niche Specifics

Beauty and marketing are both competitive niches on TikTok, and successful educational or informative content in these areas can expect tens of thousands to millions of views if it resonates well with the target audience.

Example Reach Goals for Your Account:

Initial Reach Goals:

For newer accounts, reaching 1,000–5,000 views per video can be a strong start.

Progressive Reach Goals: As your following grows, aim for a reach that is 2-3 times the size of your follower count.

Long-term Reach Goals:

Building a community that actively engages with your content will naturally increase your reach. Aim for consistent quarter to half a million views as your content quality and follower base grow. Remember, while reach is important, the quality of engagement and the conversion rates (e.g., how many viewers follow your profile or visit your website after watching a video) can be more vital metrics for evaluating the success of your social media marketing strategies on TikTok. So don't get too caught up in numbers, and focus on creating valuable and engaging content for your target audience. Keep these benchmarks in mind as general guidelines, but don't be discouraged if your reach varies from time to time. As long as you continuously improve and cater to the interests of your audience, you're on the right track towards TikTok success!

In addition to reach, there are various other metrics that can help track the performance of your TikTok account and content. These include engagement rate, follower growth rate, hashtag usage and popularity, video completion rate, and profile views. By keeping an eye on these metrics and adjusting your strategies accordingly, you can optimize your TikTok presence for maximum success in engaging with your target audience and achieving your social media marketing goals.

So don't be afraid to experiment, stay consistent, and always prioritize creating content that resonates with your audience. 

Whether you are a micro-influencer or an established brand on TikTok, reach is an important metric to consider when evaluating the performance of your content and account. However, it is not the only metric that matters. Other factors such as engagement rate and conversion rates play a significant role in determining the success of your social media marketing strategies on TikTok. Therefore, it is essential to have a well-rounded approach when analyzing the performance of your account and continuously strive to improve in all aspects. In addition to these metrics, it is also crucial to stay on top of current trends and algorithm changes on TikTok.

Keeping up with the latest features, hashtags, and popular content can help you stay relevant and engage with your audience effectively. It is also essential to monitor your competitors and learn from their strategies while staying true to your unique brand voice. As TikTok continues to grow in popularity, it presents a great opportunity for businesses and individuals to reach a highly engaged audience.

By understanding the benchmarks and considerations for good reach on TikTok, as well as keeping an eye on other important metrics, you can optimize your presence on the platform and achieve success in your social media marketing efforts. As always, remember to have fun and be creative with your content – after all, that's what TikTok is all about! 

References: "TikTok Benchmarks: What Good Reach Looks Like" by HubSpot

"How to Measure Your TikTok Performance (The Right Way)" by Later.com

"The Ultimate Guide to TikTok Analytics for Marketers" by Hootsuite "The Importance of TikTok Analytics" by Influencer Marketing Hub